Brand Campaign
All Projects
Origin
Location
Tokyo
·
Japan
Year
2024
Client
Nova
Creative Direction
CINTRA
Photography
CINTRA Studio
Project Introduction
01
A brand campaign that starts where the product does.
Made for Nova, the campaign returns to the streets and workshops where the brand began, photographed over ten days in Tokyo.
The Brief
02
Tell the story of a place, not a product.
Nova asked for a campaign with no product shots. We photographed the neighbourhood, the people, and the working day, and let the brand sit quietly behind it.
Creative Direction
03
Street level.
Available light.
Dense colour.
Real people.
Gallery
(05) Frames
Behind The Scenes
On Set
Behind The Frames
A glimpse into the people, process, and atmosphere behind the production.
Credits
End Titles
