Architecture / Campaign

All Projects

Form & Light

Location

Copenhagen

·

Denmark

Year

2026

Client

Forma

Creative Direction

CINTRA

Photography

CINTRA Studio

Project Introduction

01

Architecture reduced to line, surface, and passing light.

A campaign for Forma’s new material library, photographed across three buildings in Copenhagen over the course of a single week of clear weather.

The Brief

02

Let the building do the talking.

Forma wanted imagery that felt closer to observation than advertising. We waited for the light instead of building it, and framed each space as it would be seen by someone walking through it.

Creative Direction

03

Open skies.

Hard edges.

Long shadows.

No retouching of form.

The light was treated as the only subject that moves.

The light was treated as the only subject that moves.

Gallery

(05) Frames

Behind The Scenes

On Set

Behind The Frames

A glimpse into the people, process, and atmosphere behind the production.

Credits

End Titles

Creative Direction

CINTRA

Creative Direction

CINTRA

Photography

CINTRA Studio

Photography

CINTRA Studio

Styling

Ida Holm

Styling

Ida Holm

Production

CINTRA Studio

Production

CINTRA Studio

Retouching

Frame Department

Retouching

Frame Department

Next Frame

Available Worldwide — 2026

Have A Story To Tell?

Let’s create something worth remembering.

Next Frame

Available Worldwide — 2026

Have A Story To Tell?

Let’s create something worth remembering.

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