Most images are forgotten within seconds. A few stay for years. The difference is rarely technical.
One idea, clearly held
Memorable images tend to do one thing. They do not explain themselves, and they do not try to say everything at once.
Space around the subject
Emptiness gives the eye somewhere to rest and the viewer something to complete. We leave more room than feels comfortable.
The frame you return to
When we edit, we look for the image we keep going back to without knowing why. That is usually the one.
Written by CINTRA Studio
Related Stories
Keep Reading
